Saturday, May 16, 2015

CULT OF PERSONALITY

How sick is the dear leader? Party officials aren’t saying. Outsiders parse every gaunt appearance, or lack thereof, at party congresses for signs of serious illness. Insiders cannot imagine life without him. Supporters put on shows of technological force while talk swirls around the relative strength and official titles of his erstwhile heir apparent.  

That sums up the situation in Pyongyang. But it could equally apply to goingson in Cupertino, California, home of Apple – the company this week at the center of fervent speculation in the markets and media over the health of its visionary founder Steve Jobs.  

Admittedly, it’s a far stretch to compare the governance of one of the most successful technology companies in the world with the most bizarre and paranoid dictatorship on the planet. And even though Jobs is beloved within the company, even Apple would never attribute superhuman feats, such as shooting multiple holesinone the very first time he played golf (one of Kim JongIl’s many reputed accomplishments), to him.  

Yet pronouncements from Apple regarding its chief executive’s health have repeatedly proven overly cheery. First Jobs had a virus in June 2008. In January of this year, he had a hormone imbalance. A week later, he was going on six month medical leave. Now it has emerged he received a liver transplant. Meantime, good news, such as Jobs’ appearance at work on Monday, quickly appears in the press.  

The risk of such selective silence is that it creates unrealistic expectations for its founder’s ability to govern, while muddying succession planning.  

Making an appearance at headquarters and running a company are two different things. Yet the company still maintains Jobs will soon be back in the saddle. Liver transplants are truly an amazing scientific advance. But recipients must take harsh immunosuppressant drugs, which can cause serious side effects, for the rest of their lives. Whether Jobs can fulfill the grueling demands of being the fulltime chief executive isn’t clear.  

While it is hard to contemplate Jobs’ mortality, avoiding the issue doesn’t make it go away. About 30 percent of liver transplant patients die within five years. Jobs’ fight against cancer adds further risk. Apple should have a clear succession plan in place. Yet the executive currently running the company, Tim Cook, did not even receive the honorific of interim chief executive officer during Jobs’ medical leave, including while he was undergoing surgery.  

Jobs is an extraordinary executive and innovator. But for shareholders’ sake Apple has to be larger, and hopefully more enduring, than any one man, including its founder. The company, and its board of directors, should have the confidence to proclaim as much.  


Published June 25, 2009

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